TÏXXO – Creative Director & Content Producer (2020–2021)

Tate Canyon (@t8canyon) led all creative and digital operations for the clothing brand TÏXXO under Ready Go Ventures and JcCaylen. From 2020 to 2021, I managed social media strategy, videography, photography, product design, merchandise production, branding, and visuals, producing all content and strategy independently.

I handled full creative execution, including recording, styling, location scouting, casting, video editing, Photoshop, web design, and clothing design, ensuring cohesive branding across all platforms. This hands-on approach delivered polished campaigns, engaging social media content, and high-quality merchandise that elevated the brand’s presence and reach.

Equipment & Skills:

• Panasonic Lumix S5 IIX Mirrorless Camera & Canon EOS 80D: High-quality stills and video for fashion and lifestyle content.

• Insta360 X3 & CinePacks Glitch FX V2: Immersive video, creative visuals, and storytelling.

• Custom Sony Handycam DCR-VX2100 & Sony DCR-VX2000: Analog-inspired footage, experimental and archival content.

• Photoshop & Web Design: Branding, social media graphics, and digital content management.

• Merchandise & Product Design: Concept, design, production, and visual presentation for clothing drops.

I offer this same level of full-service creative direction and production for brands and artists—managing every aspect from concept to delivery to create cohesive, professional, and engaging campaigns.