YouTube Meet & Greet & VIP Fan Experience (2017) | Event Organizer & Host

In 2017, I independently hosted and organized a multi-tier fan engagement event at SkyK.TV in Sacramento, California, featuring YouTubers Ethan Grey, Micah Caler, Sierra Olivera, and Laura Grace. The event combined meet-and-greet access, live Q&A, interactive gaming, and exclusive VIP experiences—selling out in just 30 minutes.

Key Responsibilities & Achievements

• Talent Hiring & Management: Recruited and coordinated appearances for four rising YouTube creators, managing schedules, logistics, and audience interactions.

• Tiered Ticketing Strategy: Designed unique experience levels to maximize fan engagement and revenue:

  • $30 GA Ticket: Entry to the live Meet & Greet and Q&A session.

  • $80 Upgrade: Exclusive pre-event Mario Kart gaming session with talent.

  • $200 VIP Package: Mario Kart + Meet & Greet access + a guided Sacramento tour led by myself and friends, with dinner, treats, and an exclusive merchandise bundle.

• Experience Design: Built immersive fan interactions that went beyond a standard meet-and-greet, offering fans personal, memorable moments with their favorite creators.

• Merchandise Production: Developed, printed, and distributed custom event merchandise as part of the VIP package, reinforcing the event’s exclusivity.

• Marketing & Promotion: Drove demand through targeted social media campaigns and influencer cross-promotion, resulting in a rapid 30-minute sellout.

Impact

• Established a scalable tiered fan experience model that combined entertainment, gaming, and local culture.

• Strengthened relationships with multiple YouTube creators while growing my own audience and credibility as a youth event producer.

• Generated strong financial returns and brand-building opportunities while delivering unforgettable, sold-out experiences for fans.

FLYER DESIGN: